Don’t Forget Visual Communication

There’s a good piece on the difference between brand managers and brand leaders in The Mergers Daily and I recommend it as a seed for thinking about the role of not just oral and written communication in post-merger integration but visual communication.  Here’s a snippet:

“Brand leaders understand the fundamental proposition that brand is not just a logo but is the sum total of the experiences customers have when exposed to their products and services.”

This is not artsy-fartsy stuff with little meaning to an integration process.  This is the visceral visual connection between each and every customer and their experience with your company.  Think of it as the graphic manifestation of your deal’s strategic intent: an absolutely key issue.

Advertisements