Communicating Gut Wrenching Change

Communication [in acquisition integration] is about more than backslapping and ego-boosting. It’s about mobilizing support and removing uncertainty. It’s about honesty and candor. It’s about supplying honest answers to the hard questions that good people ask when they’re in the dark and worried…. Straight bull_frogtalk itself is a highly important value driver. It’s anchored to four firm rules: no secrets, no surprises, no hype, no empty promises.

Source: Feldman, Mark and Michael Spratt, “Five Frogs on a Log: A CEO’s Field Guide to Accelerating the Transition in Mergers, Acquisitions and Gut Wrenching Change”

 

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