There’s a good piece on the difference between brand managers and brand leaders in The Mergers Daily and I recommend it as a seed for thinking about the role of not just oral and written communication in post-merger integration but visual communication. Here’s a snippet:
This is not artsy-fartsy stuff with little meaning to an integration process. This is the visceral visual connection between each and every customer and their experience with your company. Think of it as the graphic manifestation of your deal’s strategic intent: an absolutely key issue.